Art Hop 2020
I was really nervous leading up to Art Hop this year. There was a lot of uncertainty about what this typically very crowded event would look like with corona virus regulations. I didn't think I would be as successful as usual without all the big crowds. Plus I hadn't yet worn a mask for more than an hour at a time.
My last market had been in December, back when there was no worries about large gatherings. Since then I've focused on building my online sales. I've put more effort into my etsy shop, building up a greater variety of listings to attract more customers. I've also experimented with flash sales on instagram where I post pictures with prices and dimensions in my stories and then work out payment and shipping through direct messages. These have been pretty successful, and sometimes almost have the whirlwind excitement of a real live market, but I truly missed selling art in person. So while I was nervous, I was also really excited!
It turned out that I didn't need to worry at all. Everyone was really friendly through their masks, and it was so nice to make small talk about the weather, prints, paper, and mushrooms with a steady stream of strangers. There were some friends in the mix as well, including Andrea, Dakin, Meili, Kason, Sharon, and Aleyna. My family showed up too somewhere in there.
I met Erin Bundock for the first time IRL (we had only communicated through instagram up to this point). She is a recent art graduate from UVM who's work I really admire. She is the resident artist at the vaults this year, which is across from where we were all set up for the market.
I also met Liv, who is a friend of Meili's from herbalism school, and was set up near me at the market. She makes gorgeous botanical jewelry and she traded me a pair of black eyed susan hoop earrings for a couple of prints.
I didn't really have time to experience the rest of art hop. We live about 45 minutes outside of town these days so we didn't have time to come in on Friday or Sunday to look around, and all of Saturday we were occupied with the market. I did visit Aleyna's studio in the Howard Building and then together we visited Susan and Kevin, also in the Howard Building. Corrine shares a studio with them but was out of town for the weekend on a camping trip. I do not blame her, it really was beautiful weather.
I exceeded my goal in terms of sales. This was a really pleasant surprise! I guess that even though it was quieter than usual the people who did show up were there to look at and buy art. I also raised my prices on a few things. I was nervous that people wouldn't want to buy them at the higher prices but it turned out to be the right choice. I introduced a new print, a mini version of my old cabin in the woods print. These were only $5 for the market and sold really well.
My mom helped me make some print garlands a few days before the event. These were really lovely to hang from the rafters of my market tent and they moved nicely in the wind. I think they made my set up extra attractive and I was even able to sell a few. For the rest of my set up I had three tables, a six foot table in the middle, and two four foot tables turned shortways on either end to fill up the ten foot space at the front of my tent. Most of my prints were arranged on the table to show different color options and weighted down with rocks. I chose a few prints to attach to cardboard and stand up along the back of the table.
Overall it was a great event. I loved getting out in public with my artwork and interacting with so many different people. I do not know what the winter season holds in terms of in person markets. My hopes are not super high at the moment. So I will continue to build my business in other ways, including more instagram flash sales and getting my prints into stores.
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